Americans for the Arts (AFTA), the nation's leading nonprofit organization for advancing the arts in America, has conducted economic impact studies in more than 395 U.S. communities and states. Washtenaw County has participated twice, the last time being for AEP5 study in 2017. Creative Washtenaw is partnering with AFTA to conduct the Arts & Economic Prosperity 6 (AEP6) economic impact study for its service area of Washtenaw County. AEP6 will provide real-time data to support the argument that Washtenaw County’s arts + creative organizations are essential to the quality of life and place in our community. While part of a national study, our reports will be based on spending by our own local nonprofit arts and culture organizations as well as the event-related spending by their audiences (at local retail, parking and restaurant establishments). We believe this important research tool will demonstrate that when we invest our dollars in the arts, we are not doing so at the expense of economic development. Rather, we are investing in an industry that strengthens our local economy.
AEP6 will also assess how the COVID-19 pandemic has affected the arts + creative sector since the AEP5 study was released in 2017. The national study is now underway and continues through the end of April 2023. A final published report will document the economic impact and employment data within the local creative sector. Thank you and your community in helping us make the case that the arts + creative industries are essential to economic recovery in Washtenaw County!
The AEP6 study is being conducted by Americans for the Arts, the nation's leading nonprofit organization for advancing the arts in America. Americans for the Arts has conducted economic impact studies in more than 400 U.S. communities and states. Their methodology is sound. To learn more about their economic impact studies, feel free to visit www.AmericansForTheArts.org/EconomicImpact.
The study requires that we collect detailed information from eligible nonprofit arts and cultural organizations. Our collective charge is to acquire 800 surveys from individuals attending arts and cultural performances, events and exhibitions that take place throughout Washtenaw County. There are two components of the AEP6 Study: 1) 2022-2023 Public Event Audience Survey and the 2) Organizational Survey.
We are asking you to assist with both. Please review the following:
There are three easy ways your audience members may complete the survey:
Whether you did or did not submit an event in section 1, you will automatically receive this survey. This research study collects reliable information about the economic impact of spending by arts and cultural organizations in Washtenaw County. All information collected will be kept strictly confidential and will be used in aggregate only for the purpose of analyzing community-wide findings. An answer is required for each question. More details to follow.
Creative Washtenaw is here to help you every step of the way. If you have any questions or need assistance, please contact us, Deb Polich and Hannah Bairadi at AEP6_Survey@creativewashtenaw.
Creative Washtenaw and the Washtenaw County AEP6 project are supported in part, by Creative Washtenaw members and these lead organizations: